Marketing

Marketing refers to the process of promoting, selling, and distributing a product or service. It encompasses a wide range of activities aimed at understanding consumer needs and preferences, creating value, and communicating that value to target audiences. The goal of marketing is to drive customer engagement and satisfaction, ultimately leading to increased sales and business growth. Key components of marketing include market research, advertising, sales strategies, branding, public relations, and customer service. Overall, marketing bridges the gap between a business and its customers, ensuring that products or services are effectively positioned and appealing in a competitive market.